Comprehensive Guide to Using Matterport Data Across Industries

by | May 28, 2025 | Blog

A visual breakdown of Matterport-supported data types including OBJ, .E57, XYZ, SVG, JPG, and BIM, illustrated with 3D architectural models.

Matterport is a flexible, information-rich asset that powers real-world planning, documentation, collaboration, and immersive engagement. Here’s how to fully leverage Matterport output and integrate it into your construction, AEC, and enterprise workflows.

1. Types of Data Available from Matterport

a. .OBJ File Export

  • 3D mesh with texture mapping.
  • Ideal for importing into Unreal Engine, Unity, Revit (via plugins), and Rhino.
  • Useful for AR/VR content creation and visualisation.

b. .E57 File (Point Cloud)

  • Structured point cloud export, especially powerful when captured using Matterport Pro3 in High-Density mode.
  • Importable into:
    • Autodesk ReCap
    • Revit
    • Navisworks
    • ArchiCAD
    • Rhino (with CloudCompare or plugins)
    • Unity and Unreal Engine (with point cloud plugins)
  • Used for clash detection, design validation, structural analysis, and retrofit planning.

c. MatterPak Bundle

Includes:

  • .OBJ file
  • .XYZ point cloud
  • .JPG floor plan image
  • .SVG floor plan file

Best For: Architects, engineers, and contractors who need to model and document existing conditions with precision.

d. BIM File Integration

  • Matterport data can be handed off to BIM specialists to convert into native BIM formats (IFC, RVT) via third-party conversion services.

e. Schematic Floor Plans (2D)

  • Black-and-white, accurate 2D floor plans delivered in PDF and PNG.
  • Great for basic planning, safety documentation, marketing material, or evacuation diagrams.

f. Measurement Mode

  • Enables users to take measurements directly in the 3D model.
  • Supports remote collaboration on design decisions or spatial validation.

2. Construction and AEC Software Integrations

Direct Compatibility:

  • Autodesk ReCap: Import .E57 files for scan-to-BIM workflows.
  • Revit: Use MatterPak or point cloud for as-built integration.
  • Navisworks: Clash detection using imported point clouds.
  • SketchUp: Use .OBJ for contextual site modelling.
  • AutoCAD: Import 2D floor plans or use scan data for drawing overlays.
  • Unity & Unreal Engine: .OBJ and .E57 enable immersive visualisation and simulation.

Via Plugins/Converters:

  • Rhino + VisualARQ
  • ArchiCAD (BIMcloud)
  • BricsCAD
  • Bentley MicroStation

Importing the Matterport URL Directly

  • Matterport’s shareable URL (Showcase link) can be embedded into design platforms using web view panels or hyperlinks.
  • AutoCAD: While AutoCAD does not natively render 3D web content, users can insert the Matterport tour URL as a hyperlink attached to objects, room tags, or blocks—making it easy to reference the digital twin from within the DWG.
  • Revit: URLs can be added to family parameters, schedules, or linked via add-ins to provide fast access to spatial references.
  • BIM 360 / ACC: Embed Matterport tours in issue documentation, RFIs, or design review tools.
  • Navisworks Manage: Link Matterport URLs via viewpoints, markups, or attached notes.

This workflow doesn’t import the geometry but creates efficient contextual linkage to the immersive 3D environment—ideal for stakeholder reference, documentation reviews, or design coordination meetings.

3. Use Cases for Different Industries

Architecture, Engineering, and Construction (AEC)

  • Site documentation and pre-construction recording.
  • Verification against design models using Simlab STAGES.
  • Coordination among remote teams.

Facility Management & Operations

  • Use Sim-On to embed IoT control layers on top of the Matterport twin.
  • Manage maintenance tasks directly through a 3D interface.

Insurance and Risk Management

  • Capture pre-loss condition of properties.
  • Export data for claims processing and forensic review.

Historic Preservation and Renovation

  • Archive spatial context using .E57 and MatterPak.
  • Reference accurate conditions for grant applications and phased work.

Marketing and Engagement

  • Virtual tours enhanced via platforms like CAPTUR3D, Zuant 3D, or SuperViz.
  • Use Story Mode and Highlight Reel for guided narratives.
  • Add interactive tags, video, PDFs, and live chat.

4. Advanced Features and Considerations

a. High-Density Scanning (Pro3 Only)

  • Capture fine details like pipework and wiring in commercial ceilings or complex MEP systems.
  • Dramatically improves point cloud fidelity for design validation and digital twin precision.

b. Simlab STAGES Integration

  • Compare as-is vs. as-designed conditions over time.
  • Manage build progress and share with stakeholders.

c. Sim-On Digital Twin Platform

  • Control and monitor building systems via integrated IoT.
  • Connect Matterport scans to real-world operations.

d. Unity/Unreal for Simulation and Visualisation

  • Import Matterport data for training, simulation, VR walkthroughs, and safety drills.

5. Export and Sharing Options

  • Matterport Showcase: Browser-based shareable experience.
  • Embed Codes: Customised display options for websites, project portals, or client dashboards.
  • API & SDK: Integrate tours into your own software or use in custom applications.
  • Offline Viewing: Download models for use in environments without internet access (e.g., secure construction zones).

Final Tip

If your team includes BIM modellers, project managers, or contractors, brief them early on what Matterport data formats you plan to use. Letting everyone know what’s available (and how to access it) massively boosts collaboration and reduces duplicated effort.

And if all that sounds like a lot? No drama—we’ll train you to do it yourself or just handle it for you. Simple.

For more advice tailored to your workflows, contact: tony@imagesforindustry.com